Frederick's of Hollywood is excited to announce the debut of a sexy new collection of swimwear, 'Hollywood Sizzle Pool. Party. Swim.' launching at stores in summer 2011. The world-renowned lingerie purveyor will show the entire line for the first time to press and buyers during Miami SwimShow July 17th-20th at the Miami Beach Convention Center.
In true Hollywood style, Frederick's is rolling out the red carpet to celebrate the hottest new swimwear in the industry with an official launch party on July 17th at Mynt Lounge, Miami's most exclusive celebrity hotspot. Guests can view the collection on Moulin Rouge inspired dancers while listening to performances by DJ Julian Ingrosso and DJ Keidy.
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