Can frilly Lily tempt you into Marks & Spencer?

There has been a gap in the market for affordable, trend-led clothes with everyday wearability for a couple of seasons now.

Topshop used to provide this service but since its obsession with Kate Moss, and specifically after her collection for the store first appeared, the rest of the brand has suffered.

It seems that high street rival Marks & Spencer has picked up where the Arcadia Group's jewel-in-the-crown left off with its spring-summer Limited Collection range.

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Lily Cole models clothing from the Limited Collection at Marks & Spencer (08453021234)
Left: Dress £59.50, waistcoat £19.50, necklace £9.50 Right: Shorts £29.50, shirt £29.50, waist-coat £25

Left: Vest, £9.50, dress £39.50, belt £5 Right: T-shirt dress £15, bag £12, plastic bangles £5

M&S has chosen London model Lily Cole to appear in these exclusive campaign shots that will go in the March issue of British Vogue, on sale from Monday.

The collection, including accessories, is going into stores between now and the end of next month.

The fashion industry has already caught on to the allure of the slightly younger and more fashionable Limited Collection from M&S, and chief executive Sir Stuart Rose will hope the public agrees.

THE EXPERT'S VERDICT

SASHA BARRIE, MARIE CLAIRE

"The high street appears to be having a tough time, but it looks as though M&S's spring/summer 2008 collection has some key pieces that you really will lust after. There is a great double-breasted navy pea coat, as well as a bag that echoes the look of the YSL Downtown, and a great red patent-leather jacket - certainly a bit of a must-have, and something that members of our department have already got their eyes on."

LILY COLE, MODEL

"I like the big white boyfriend shirt and long cardigan and I love the blue mac. I like the way a lot of the pieces are on-trend while still being individual, which I think is very clever. The collection is very wearable and the quality and finish are both good. I also like their ethical aspirations and plans to introduce more organic and Fairtrade items to the range. Yes, fashion is fundamentally about style and quality but it's great if it's responsible too."

ANNE-MARIE CURTIS, ELLE

"I think the trick with shopping at Limited Collection is to go for well-cut, good-quality basics. These can be added to your wardrobe and mixed in with more high-end pieces rather than the obvious items that you know everyone else and their auntie will be wearing. I bought a black, silk oversized parka there last winter (very Hamnett) that I wore constantly, and from the summer collection a black cotton billowing shirt which is great for holidays. Recently I've spotted a black, micro-miniskirt that will look great with flat boots and a chunky knit."